If you're not engaging with customers and subscribers using personalized dynamic content, you're missing out on one of the most important advantages eMarketing offers over traditional techniques.

Dynamic Content Examples   Problem: Abandoned shopping carts. Solution: Integrate our system with your Web analytics application, then use dynamic content functionality to send those customers a personalized invitation or incentive to pick up where they left off in the checkout process. Problem: Missed upsell opportunities. Solution: Deploy dynamic content in tandem with ContactB2P's event-triggered messaging capabilities to schedule communications based on your sales cycle, your customer's service needs and more. Problem: Slipping newsletter response. Solution: Make newsletter content relevant with dynamic content. Use a single email template to communicate personally with every member of your database by inserting customized fields based on subscriber demographics and actions.

This fact holds true whether you're a small local business or a large international enterprise. Regardless of your budget. If you have a substantial database or are beginning from scratch.

To make eMarketing more effective, you've got to reach your audience. Really reach them. You do it with messaging that is relevant, timely and personal. You do it with powerful technology from ContactB2P.

• Build Smart Lists using multi-part rules determined by customer data including demographics, preferences—even behaviors.
• Develop content, including images, to be delivered to members of each Smart Lists.
• Develop default content for subscribers who don't fall into Smart Lists.

Smart Lists update automatically as database members are added, removed or change their preferences and behaviors. So you can build your Smart Lists once, then use them for your entire eMarketing initiative. Learn more about Smart Lists.